OBJETIVO
Ejecutar campaña de expectativa:
Tienda online de confección y diseño de trajes de baño. Venta de accesorios de playa y productos para el cuidado de la piel.
LOGROS
Por medio de una campaña de expectativa con motivo del lanzamiento oficial de la marca, creamos un concepto y un lineamiento gráfico a través del cual se logró identificar la marca al finalizar la campaña. Durante este proyecto, realizamos la creación, administración y pauta de redes sociales, el diseño de la imagen y las piezas gráficas de la campaña y por medio de trabajos de campo y el apoyo de influencers logramos el reconocimiento y afinidad de la marca por parte del público.
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